By: Z. Ziglar
The
late Mary Crowley frequently commented that one person with a conviction would
do more than a hundred who only had an interest. Commitment is the key to
staying the course and completing the project. Conviction always precedes
commitment.
When
we’re convinced as a salesperson that we are selling a marvelous product, our
demeanor, body language, voice inflection, facial expressions – everything –
communicate to the prospect that we fervently believe we’re offering something
of value. Many times the prospect will buy not because of their belief in
the product, goods or service, but because of the belief of the
salesperson.
Our
feelings are transferable. Courage can be and frequently is transferred
to the other person. Convictions are the same. The teacher who
fervently believes in the message he or she delivers will persuade the student
by the very depth of that conviction. One of my favorite Mary Kay Ash
quotes is, “Many people have gone a lot farther than they thought they could
because someone else thought they could.” In short, their confidence,
born of someone else’s conviction, had enabled them to “make it.”
Conviction comes from knowledge and a “feeling” that what we’re teaching, doing,
selling, etc., is absolutely right. When we transfer that conviction to
those in our sphere of influence, they and society benefit.
Show
me a person with deep convictions and I’ll show you a person who’s made a
commitment to deliver those convictions to others. Show me a great leader
and I’ll show you a person of deep convictions who is able to attract followers
because of those convictions. I’ll also show you a person who is happy in
what they’re doing and far more successful than those who do not have those
convictions. Buy that idea; develop those convictions; make that commitment!
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